CBS Outdoor win Cardiff Airport contract
26.11.11
CBS Outdoor UK has taken the outdoor ad sales contract at Cardiff Airport from outdoor media owner Eye, without a pitch, Media Week reports. Cardiff will be the first airport in CBS Outdoor's UK portfolio.
The contract will begin on 1 January 2012 and CBS Outdoor will sell advertising on more than 60 ad panels at the airport, including 13 backlit landmark sites, three 96-sheets, 31 six-sheet and numerous bespoke and high impact formats.
David Pickard, finance director at Cardiff Airport, said: ‘CBS Outdoor was recommended to us by another asset owner and, from the start, we were impressed by their energetic approach. We were particularly impressed by their relationships with national and regional clients and agencies, combined with their dedicated representation in the local media market, which is important for us as Wales's largest airport.’
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