Expert urges Cardiff Airport marketing
03.01.10
Cardiff Airport could gain lucrative routes to Germany and other European destinations – if Wales mounted a sustained marketing campaign there, an expert told the South Wales Echo. Martin Evans, of the Wales Transport Research Centre, said Welsh Assembly Government policy is ‘flawed’ because it is dominated by selling Wales to UK visitors – who arrive by car and spend little there.
Mr Evans told the newspaper that attracting more overseas visitors could help Cardiff Airport face up to tougher competition, if local rival Bristol Airport gets the go-ahead in February for a £150m expansion.
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