Thomsonfly celebrate successful 6 months at Bournemouth airport
05.10.05
Thomsonfly is celebrating a successful 6 months of low fare flights from Bournemouth Airport. Since commencing passenger flights on March 22 this year, Thomsonfly has flown over 240,000 passengers and taken 340,000 bookings in total for 2005.
Maria Heckel, Marketing Director of Thomsonfly said: 'Since we started flying from Bournemouth in March we have had great feedback from our customers. The bookings speak for themselves showing the success of Thomsonfly and the demand for the service we're providing. This information enables us to tailor the service and operation in to the future.'
Thomsonfly's in-flight customer survey shows that the majority of passengers are jetting away for a leisure break, 15% are travelling to visit friends and relatives and the remainder are on business. 18% of customers who had flown with Thomsonfly previously were visiting their own apartment reflecting the trend towards people owning a second home overseas.
The most popular destinations from Bournemouth Airport are the traditional Spanish holiday destinations Malaga (Costa Del Sol) and Palma (Majorca). Amsterdam is also very popular for people travelling on business or heading off for a short break.
Booking data shows that Thomsonfly has already established a loyal passenger base. A quarter of passengers have flown with the low cost airline previously with over 35% of passengers having flown with the airline 4 times.
Business travellers were most likely to be repeat bookers - almost half have flown with the airline before. Pre-bookable seats, allocated seating and the ability to add elements to flights including accommodation, transfers and car hire are key factors to customers when choosing their airline and flights.
76% of the passengers rated their flight experience as excellent, the cabin crew friendliness, professionalism and customer care score very highly. Bournemouth airport also rated highly, with 70% of customers rating the airport as good or excellent.
Results also show that 74% of passengers regard Thomsonfly as good value for money. The airline currently offers flights to seven European destinations - Malaga, Valencia, Palma, Paris, Amsterdam, Faro, and Pisa with prices starting from as little as £17.99 one way, including taxes and charges.
The winter schedule has recently been released with the addition of four new routes - Lyon, Salzburg, Tenerife and Alicante - early bookings figures show that these new destinations are popular with customers. Flights can be booked online at www.thomsonfly.com.
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