Ryanair and Monarch websites slammed
30.04.09
The websites of leading budget and charter airlines including Ryanair and Monarch are bottom of the pile when it comes to ease of use, according to a new study. Webcredible’s annual Flights Online Report scores Ryanair and Monarch amongst the worst, saying that they could be pushing consumers away as well as putting people off online check-in.
The 2009 study of 20 leading airline and travel agent websites puts Ryanair in the bottom slot with a score of just 41 percent, while Monarch, up two places from last year and scoring 47 percent, comes joint 18th with Thomas Cook. Rival budget airlines easyJet and Jet2 also scored less than 50 percent in the study.
British Airways, Expedia and Virgin Atlantic were top in the study, offering the best levels of usability in online travel. BA took the top slot with 71 percent while Expedia and Virgin shared second place with 70 percent.
However, Webcredible believes there are still ways for the websites to improve, with simple elements such as clear progress bars, identification of errors and airport information highlighted as areas for improvement.
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