Ryanair worst family brand
24.11.09
Ryanair has been named as Britain's worst ‘family brand’ in a study which ranks the country's biggest and best-known companies. The budget airline is seen as doing little to promote family values and not enough to be seen to care or listen to customers, according to the FamilyBrands poll.
Almost 100 famous firms were ranked by 1,500 Britons for criteria such as how they treat families or their social responsibility. Ryanair came top of the worst brands while the best was Marks & Spencer. Airlines were the worst performing sector with others in the bottom ten including British Midland (2), bmibaby (3) and easyJet (9).
Ryanair scored particularly badly, partly because many parents see the company as putting profit before caring or the and its extra hidden costs. But airline spokesman Stephen McNamara said the company did not trust the survey results, adding: ‘these 'surveys' are about as reliable and scientific as the surveys on Family Fortunes!'
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