New ‘Eos Class’ magazine and website
18.03.08
Stansted based premium all business class airline Eos has unveiled the premiere issue of 'Eos Class', a new lifestyle quarterly publication that is 'a forum by, for and about Eos Guests [passengers].'
The first issue of of the magazine features a number of 'Guests', including Creative Artists Agency co-founder and Broadway producer Bill Haber, Lady Lynn Forester de Rothschild and attorney Richard Shewack. In addition, Amy Sacco, the undisputed ‘Queen of New York Night Life,’ who recently opened her exclusive club Bungalow 8 in London, answers ‘Twenty Questions.’
Jack Williams, Eos' President and CEO, said: ‘With the launch of Eos Class, we will continue to foster and support our Guest's lifestyle, business and personal interests and success way beyond the time they spend on their flights with us.’
Adam Komack, Eos' Chief Lifestyle Officer added: ‘The Guest support caused us to retool the company's positioning to more authentically reflect Eos' emerging identity as a lifestyle brand. As a result, we have removed the word 'Airlines' from our name and added the word 'Unairline' to our logo and tagline.’ [Ed: We have no idea what he is talking about. Answers on a postcard?]
In addition to the magazine, Eos will also host a website, EosClassLounge.com, where Guests, 'who are connoisseurs of travel, shopping, food and the arts', can 'share their stories, passions and ideas with their peers in a secure, private online environment, and informal Guest get togethers.'
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