Ryanair launch boarding card advertising
17.12.09
Ryanair will display third party advertising on its boarding cards from early 2010 following the introduction of its 100% online check in service. The budget airline said: ‘This will allow advertisers to reach the 66 million Ryanair passengers that will print their boarding cards from the comfort of their own home next year.'
‘Ryanair’s new advertising service allows both global and local brands to reach a pan-European audience by integrating online and print advertising to deliver exceptional value to focused advertising campaigns.’
‘Ryanair passengers must reference their boarding cards on a number of occasions during a trip – offering repeat exposure for advertisers.'
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