Ryanair offers €1000 prize for best money saving idea
14.03.09
Having revealed that its recent idea to charge passengers £1 to use the loo what a headline grabbing rouse, budget airline Ryanair is trying to channel customer anger into a creativity contest by offering a thousand euro prize for the best money-saving alternative, serious or tongue-in-cheek.
Some favourites to date include charging for toilet paper printed with the CEO's face, charging €50 to be served by a bikini-clad crew (a dig at the airline's annual charity calendar); and charging €1 to use oxygen masks (a dig at a rapid decent emergency last year). The contest is Europe-wide. Submit ideas to competition@ryanair.com.
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