Flybe and Ryanair battle again at south coast airports
23.05.07
Air wars have broken out on the south coast again, with low fare airlines Ryanair and Flybe trading press statements in the battle for passengers. The latest spat follows an advertising stunt battle earlier this year.
Ryanair triggered the latest round in a continuing row by warning customers against being 'ripped off by Flybe's fares to France' in an advert in a local newspaper. The Irish budget airline, famous for its combative style, claims its £10 tickets on eight routes from Bournemouth Airport compare favourably with its rivals, where prices start at £33.99.
A spokesman for the airline branded Flybe a 'high fare airline' and said it planned to 'wipe out' the opposition with a series of promotions, including last week's offer of completely free flights. However, Flybe hit back, claiming its operation at Southampton Airport dwarfed Ryanair's Bournemouth base, which it described as out of the way down 'country lanes' and with 'flights that aren't regular and don't offer the choice that Flybe does.'
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