Southampton launch ‘it’s My Airport’ adverts
15.09.11
Southampton Airport has launched a new advertising campaign, running across a variety of media, titled ‘It’s My Airport’. It is aimed at raising awareness of the airport's services by making messages tailored to the people who will see them.
The awareness-raising adverts will run across several types of media to gain a wider audience reach, including online and offline advertising. Radio slots, banner ads and social media activity will be supported by offline communications including outdoor display advertising and poster printing, targeting people along the M3 corridor.
Jan Halliday, director of marketing and communications for the Airport, said: Our objective is to create a better awareness of the huge range of benefits from travelling via Southampton Airport. For business users that might mean getting home in time to see the children before they go to bed. For others that might mean making it easy to have a romantic weekend break.’
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