Newcastle – Dubai flights boosting toursits
01.02.08
Travellers from Australasia are showing a growing interest in England's north-east as a result of the recently launched air route from Dubai to Newcastle Airport, according to the region's development agency One NorthEast.
A spokesman said that Australia and New Zealand were identified as key markets following the start of a daily Emirates flight between Dubai and Newcastle last September. This was followed by the introduction of two new websites targeting travellers in Australasia, which have attracted 60,000 unique visitors, half of whom have requested further information on the north-east. A direct mail campaign was also launched, as well as adverts in newspapers and on television.
Marissa Buckingham, international brand manager at One NorthEast, said the agency was delighted with the success of the marketing initiatives so far. She added: 'With the launch of the daily route from Newcastle to Dubai it is now even to get to the region and attract an increasing number of visitors from Australia and New Zealand. We will continue to reach as many potential visitors to ensure they choose north-east England as their next holiday destination.'
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