Manchester Airport put live flight data and offers on twitter
21.08.09
Manchester Airport's presence on Twitter is gathering pace, with the transport hub adding live flight data service and discounting offers. The airport said it is embracing Twitter due to its ‘real time interaction’ qualities.
An application that allows the public to use Twitter to receive updated flight information has been made available. It uses direct messaging to keep users up to the minute with any delays, scheduling changes or other issues. When a Twitter user follows the airport and sends it a message with their flight number it automatically follows them, sending updates on the status of their flight. They can then DM the word CANCEL to the airport to stop the updates.
The airport has also made money off vouchers available for users to access and 'retweet' - a process that enters them into a monthly prize draw where they can win £500 of airport shopping vouchers, free car parking and overnight accommodation at an airport hotel.
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