bmibaby and Germanwings seal digital marketing link
17.10.09
Germanwings has agreed a partnership with bmibaby for both airlines to market each others flights on their websites. The move comes in the build-up to the launch of the German airline’s Manchester - Cologne / Bonn route on October 25, with Manchester becoming the third city Germanwings will serve in the UK.
The airlines have combined to introduce a simple ticketing procedure in order to minimise booking times. After selecting a flight, the user is forwarded to the corresponding booking page of the partner airline where they will be able to buy a ticket for the next stage of their journey. Passengers will also be able to take advantage of additional travel options on the partner’s website, such as hotel deals or rental car offers.
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