Manchester Airport is top for tweets
13.08.10
A global survey by AirGate Solutions has ranked Manchester Airport as the world’s number one airport Twitter feed. The social media firm found that there are currently 143 airports in the world using Twitter as an official passenger service, and that Manchester Airport tops the list as the most active and engaged.
The ranking method was a simple ratio of airport passengers to followers. The main results are as follows:
1. Manchester Airport
2. Heathrow
3. Boston
4. Baltimore-Washington
5. Gatwick
6. Orlando
7. Phoenix
8. Los Angeles
9. Minneapolis-St Paul
10. Dallas/Fort Worth
AirGate Solutions Managing Director Robert Cook said: ‘We feel that if an airport has a higher ratio of followers to passengers then it is more engaged with its travelling customers. Manchester came out on top, which demonstrates that the airport is using it to very good effect.’
‘Since last March we have received much interest within the industry and there has been a +26% increase in the number of airports adopting Twitter to talk to passengers. More and more organisations are beginning to realise the effectiveness of using Twitter and other social media tools to connect with their audiences.'
Manchester became the first UK airport to launch a Twitter stream in February 2009. It currently has a following of around 9,300. During the recent volcanic ash disruption the application was a vital tool in communicating with passengers around the world who were looking for information on airport closures.
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