Manchester Airport runs online game to promote shops
12.11.08
Manchester Airport is running a Christmas themed online game to increase awareness of its retail outlets following a £80m investment. The airport is promoting the game on a number of travel and regional sites in order to highlight its champagne, perfume and electronics shopping.
The game will be hosted on the airport's site, with users being driven to it via an ad campaign on Facebook. A family holiday to LA is the main prize, with players encouraged to give their details and forward it on to friends.
Patrick Alexander, head of retail marketing at Manchester Airport, said, ‘This is only our second viral campaign, it's still very new to us. But so far we're seeing it allows us to reach an audience we couldn't before.’
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