New easyJet boss targets business passengers
28.03.11
easyJet's Chief Executive Officer, Carolyn McCall, is targeting Europe’s full service airlines in a bid to boost the airline’s share of the business travel market, according to reports yesterday. It is increasing daily flights on routes from key bases in London, Paris and Geneva, the CEO said yesterday in an interview on the airline’s inaugural flight to Amman, Jordan. The budget airline is also rolling out flexible tickets, which it started testing in November, across its network in an effort to make the airline more attractive to business passengers.
Ms McCall, who took the top job last July, said: ‘We do leisure and we do it really well. The business traveller proposition is another kind of product. It’s quite a different thing. For the first time ever, easyJet has two product propositions.’
She estimates that business passengers make up about 18 percent of easyJet’s total and said she wants to boost that to 21 percent. Yields, a measure of average fares, are as high as 20 percent for some business customers as they tend to book later and pay for easyJet options such as priority boarding.
The airline has also put together a 15-strong sales team that will target businesses and travel bookers in its UK home market, as well as continental Europe, and is aiming to offer flexible fares offering flexibility to switch flights up to two hours before departure for sale via its website by the summer.
Add to: del.icio.us | Digg it | Newsvine | NowPublic | Reddit
To book luton airport hotel or luton airport car park at the lowest price, click on these links to two great luton airport car parking and luton airport hotel price comparison pages.
