easyJet responds to BA’s new ad campaign
24.09.11
easyJet is running a print and online advertising campaign responding to the launch of British Airways’ new strapline ‘To fly. To Serve’, Marketing Week reports.
The low cost airline is running an ad with the message ‘To fly. To Save’ with copy lines: ‘When we launched 15 years ago, those four words summed up what we believed in. And they still do. We don’t need to paint them on our tail fins, like some advertising slogan. That would just be a waste of your money.’
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