easyJet exec: leisure customers must come direct
21.05.08
easyJet has no plans to work with big online travel agents to sell its flights to leisure customers, its distribution development manager Jerry Dunn told delegates at a London conference yesterday. The airline began selling through the global distribution systems (GDSs) earlier this year, in a bid to capture more of the lucrative business sector, but has no plans to form collaborations to target leisure passengers, he said.
Mr Dunn told delegates at the Eye For Travel Travel Distribution Summit: ‘The reason we are going through the GDSs and establishing relationships with other parties is to get access to the corporate market.'
‘However, we have been successful over the years with leisure, spending a lot of time with advertising to drive customers to our website. We are in competition with online travel agents and we want people to come to us so we can sell ancillary products too.’
Clearly the budget airline does not want online agencies selling the very profitable additional products such as airport parking and airport hotels on the back of offering its flights to leisure customers. Business passengers are less likely to buy these but, as the airline makes a growing part of its profits from these ancillary products, it is something it will not give up.
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