JCDecaux retains Luton Airport contract
18.09.10
JCDecaux Airport has retained the multimillion pound five-year advertisign contract for Luton Airport after a competitive pitch. The Outdoor media company has managed the outdoor advertising, including exterior 48-sheets, interior six-sheets, digital screens and wraps and experiential activity, at Luton Airport since 2000. As part of the new contract JCDecaux will introduce digital panels into the departure lounges and large format digital screens elsewhere around the airport.
Julie France, managing director of JCDecaux Airport UK, said: ‘We will introduce the very latest in digital advertising technology to Luton Airport. This will help maximise advertising revenue for local and national advertisers and enhancing the passenger experience.’
Elliot Renton, finance director of London Luton Airport, said: ‘Our partnership with JCDecaux has proven to be successful and will grow along with the advertising proposition. The introduction of digital platforms, will not only provide great advertising opportunities, but will facilitate enhancements to airport signage.’
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