Beattie win easyJet PR contract
13.11.08
Luton Airport based budget airline easyJet has awarded its PR contract to Scots agency, Beattie Communications. The agency beat off competition in a five-way pitch to win the UK-wide account.
David Osborne, easyJet's commercial general manager, said: ‘We were really struck by Beattie’s creativity and loved the team’s pro-active approach. The ideas they presented were on message and will inject even more life and fun into the easyJet brand.’
Beattie’s first easyJet campaign will launch the company’s new route from Gatwick to Helsinki. Beattie will work with easyJet to evolve the brand to enhance its appeal to both leisure and business travellers.
easyJet's in-house PR team will continue to handle the press office function, while the new agency will focus on travel features, sponsorships, stunts and raising the airline's profile across the regions.
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