easyJet use IT to cut costs; increase revenue
04.07.08
easyJet is carrying out an IT-driven shift in its aircraft management, back office and customer-facing operations to cut fuel costs and grow revenue, Computing Magazine reports. After an internal review of systems, processes and manual procedures, the budget airline is reported to have devised a strategy to optimise aircraft maintenance costs and improve customer demand for products and services.
IT director Tim Newing, who is challenged with introducing innovation while maintaining the airline’s low-cost policy, told the magazine: ‘If I look back to two months ago, perhaps that was not right at the top of my priorities, but now there is much more emphasis on understanding how we can save on fuel. That has become a very important part of the IT agenda.'
Central to the review process are systems related to overseeing aircraft engineering maintenance and servicing. Mr Newing said: ‘Most of the engineering is outsourced, so we rely on the suppliers to tell us when the aircraft needs to have work done and decisions related to any improvement or servicing work.'
‘We want to bring that capability in-house, with our system connecting to our suppliers, so we can manage resources more tightly and get cost savings. The intention is not taking over the whole process, but having management oversight of what they are doing.’
Cost-cutting is also expected from office applications. Mr Newing told Computing: ‘I am very interested in the potential of open source products in applications such as public mail services and office-type software, instead of providing everyone with a licensed version.‘ The only problem is I am not yet certain that these applications are mature enough for our environment.’
Improving business intelligence has also become a top priority, providing easyJet with a clearer picture of demand, allowing it to manage resources accordingly and use the data to intensify marketing for less popular routes.
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