easyJet has most popular travel website
03.07.10
Travel companies accounted for one in four of the top 100 online retailers in latest statistics released by internet research company Experian. Its Hitwise Hot 100 annual survey, which rates websites by how many visitors they attract, showed that the budget airlines had by far the most popular travel-related websites.
easyJet was the most hit upon travel website, claiming 10th position in the Hitwise league table, closely followed by Ryanair in 12th place. They were both well ahead of rival airlines with BA, Jet2, Flybe, bmibaby and Virgin Atlantic at 32, 62, 71, 72 and 73 respectively.
Altogether there were 24 travel companies in the Top 100. Virgin Trains, Hoseasons and Haven have all dropped off the list this year. Teletext fell 23 places in the league table, limping in at 98th. Expedia was ranked 16th, eight places ahead of rival lastminute.com. Thomson was 14th, Thomas Cook 23rd and First Choice 57th.
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