London City Airport passengers targeted in mobile news campaign
14.02.07
London City Airport passengers will be able to use their mobile phones for quick access to news. CNN is running a campaign targeting the airport's mostly business passengers using new Hypertag technology and posters.
The campaign is using Bluetooth and infrared devices developed by proximity marketing firm Hypertag that will make it possible for news to be beamed direct to mobile phones. The devices will be installed in poster panels at London City Airport in a campaign to promote CNN's mobile news service.
Passengers using the airport will be able to access CNN's mobile news website by sending an SMS from their phone.
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