Free newspapers for London City Airport passengers
11.05.08
The Evening Standard has signed a deal to become the exclusive media partner of London City Airport. It will see the weekday newspaper distributed for free to all incoming passengers. The move is expected to boost the paper’s print run by over 10,000 copies a day, with the number set to grow alongside London City Airport's expansion.
Under the agreement, said to be ‘a long term deal’, the Standard will be the only London newspaper to have branding across the airport through new digital screens in both the check-in and departure lounge areas. It will also see the launch of a dual branded Eros card, offering cardholders a range of exclusive discounts on air fares and on purchases at retail outlets, bars and restaurants at the airport.
Opening offers on the card include 15 percent discounts on all BA non-UK bound flights (excluding Amsterdam) and 20 percent discounts on Austrian airlines flights to Vienna, Bangkok and Tokyo from the Docklands airport. More flight offers are expected to follow.
Richard Gooding, chief executive of the airport, said: ‘There is a very natural synergy between the Evening Standard and London City Airport. Both our natural brands target a premium London audience that are influential and demand quality in both their newspaper and their travel hub.'
'The Eros Card is an easy, convenient and quick way to buy a paper. Readers of Evening Standard will benefit from the multitude of offers with the new card. We look forward to our ongoing successful relationship with London’s quality paper.’
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