VLM brand to be phased out
05.06.09
The VLM airline brand will gradually disappear over the next year, as Air France KLM unifies its London City operations under the Cityjet name, abtn reports. The two airlines account for 50% of all flights at London City Airport, and AF KLM has been gradually combining their schedules, as well as merging the VLM Encore loyalty scheme into Air France's Flying Blue programme.
Belgian airline VLM (short for Vlaamse Luchttransportmaatschappij, or Flemish Air Transport Company) started operations in 1993 from its hub in Antwerp. This latest move will see Cityjet, which is based in Dublin, and VLM retaining their own air operator certificates, but will result in the Cityjet brand being gradually adopted across the group's London City network.
As part of the merging of the two brands AF KLM has launched a new website at www.cityjet.com, and is also developing a new website specifically aimed at business travellers, ‘with all the tools and functionality required to ensure we are the smarter choice for time-conscious business passengers travelling to and from London,' abtn adds.
The combined schedules will mean the Cityjet brand will serve 17 European destinations, with 700 flights per week from London City.
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