New Liverpool Airport branding launched today
08.01.08
Liverpool Airport will officially unveil its £1.6m design and branding enhancements today. Designed by Broome Jenkins and funded by the North West Regional Development Agency, the Air Portal Initiative is intended to create a 'positive first impression' for visitors to Liverpool, particularly during its reign as European Capital of Culture this year.
Broome Jenkins managed the project and designed the Liverpool 08-branded seating areas in the airport. In addition, illustrator John McFaul created a 300m-long mural for the airport, column wraps for the baggage hall and seven shuttle-bus wraps and River Media created a welcome video that will appear on plasma screens installed in the airports car parking shuttle buses.
The new design and branding will be unveiled today ahead of the opening ceremony for the Capital of Culture, which takes place next weekend.
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