Jet2 tells Humberside’s jetXtra to change its name
19.01.12
New airline jetXtra is 'locked in a David and Goliath battle' over its services from Humberside Airport, the Hull Daily Mail reports. It is due to launch flights to Majorca and Malaga from the airport in June, but major leisure airline Jet2 has threatened legal action in a bid to make it change its name.
A solicitor's letter from Jet2, seen by the newspaper, claims jetXtra is ‘passing off, a term used to describe a business selling its goods under the pretence of being connected another. Jet2 says the public would be confused or misled into believing jetXtra was connected with it and has demanded the new flight operator surrender all rights to the name jetXtra by close of business today.
Defiant bosses at jetXtra told the newspaper they have every intention of continuing to use the name, and take flight bookings. Daniel Reilly, a director at the new airline, said a change now would be a big setback and mean a complete rebranding of the business.
He said: ‘It is absolutely absurd that Jet2, a well-known and generally respected airline, is attempting to disrupt our services. I cannot believe they would resort to such dirty tactics to stop a new company that poses no threat to them from entering the market, especially at a time when our country is desperately in need of enterprise and job creation.'
'The only similarity between our companies is the word 'jet', our logos and websites are completely different. It is difficult enough for a newcomer in this industry, without the big boys attempting to delay or disrupt operations.'
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