Heathrow launch ‘shopping’ campaign
27.06.10
Heathrow Airport is launching a campaign highlighting its lower retail prices. The campaign uses the strapline ‘Heathrow shopping. The West End for less’ with the message that prices at stores within the airport are around 15% cheaper than comparable West End stores.
It is the first time the airport has run a campaign to promote the diversity and value of its retail offering, and Heathrow is calling on passengers from the UK as well as visitors from abroad to do their holiday shopping at the airport to take advantage of savings from brands and retailers with outlets in the terminals.
The campaign launches on 5 July ahead of the peak holiday season. It includes press, outdoor, radio and digital activity.
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