New giant adverts target Heathrow passengers
24.10.11
Air passengers may see more than just empty fields next time they approach Heathrow Airport, according to Antony Ganjou, whose company is trying to rent the land to advertisers before the 2012 Olympics, Bloomberg reports.
Curb Media Ltd., which Ganjou set up in 2008, has taken on about 150 acres (61 hectares) of land around Heathrow and seven other UK airports. He plans to create giant displays on the sites that can be seen from an altitude of about 600 feet (183 meters).
He said: ‘Between 10 seconds and about 60 seconds is when people are staring out of the window, both on landing and takeoff. None of the adverts that we create are visible from the public highway; they can only be seen from the air.’
Curb Media charges companies about £50,000 to place an ad on one of its sites for two to three months. In December, Curb worked with Sony Music Entertainment to publicize Michael Jackson’s posthumous record using a 29,000 square-foot (2,700 square-meter) billboard near Heathrow. The ad for ‘Michael’ was the largest of its kind in the world, and is now in the Guinness World Records.
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