Dynamic packaging added to ba.com
23.06.09
British Airways has introduced dynamic packaging of holiday components to its website ba.com. BA is featuring 4,000 hotels including Marriott, InterContinental, Sheraton and Hilton plus independent properties hotels; 3000 'experiences' from sightseeing trips to adventures and Avis car rental, with the new application ensuring that bookings are fully ATOL protected.
The airline’s strategy director Robert Boyle said: ‘This new dynamic packaging feature is a huge step forward for ba.com and our passengers. It is simple and easy to use and allows us to offer a range of hotel, car rental and tourist experiences packaged together at better prices than before. Our holidays are ATOL protected so customers can fly with us secure in the knowledge that their holiday is safe.’
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