BA increases South African market share
22.06.09
British Airways has increased its market share for flights to and from South Africa by 4 percent. The growth was achieved by introducing more flights at a time when the airline was cutting capacity on other routes, Ashley Cowen, its area general manager for Africa & Asia-Pacific, said last week.
Mr Cowen said BA's forecast that Cape Town would be the most popular long-haul destination this year seemed to be correct, as the slowdown in the global economy has not hit BA's South African routes to the same extent as it has others around the world.
He said that BA is achieving ‘fairly good passenger loads’ on the increased number of services, but it had done so by reducing yields as a result of special offers to fill seats. It had also been helped by increased demand caused by the British and Irish Lions rugby tour and the Fifa Confederations Cup football tournament.
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