Award for Heathrow duty free operator
18.07.10
World Duty Free was awarded first place in Heathrow’s Eureka! 2010 retail innovation scheme. Launched this year, the award recognises innovative thinking from the airport's business partners that positively impacts the passenger experience at the airport.
The World Duty Free staff at Heathrow Terminal 3 claimed a first place prize of £100 each (up to the value of £5,000) for their Chinese New Year promotion, which identified products of interest to Chinese passengers, after research found they spend five times more than the average shopper. The campaign saw spend per person increase by around 35% and participating brands’ year-on-year sales for February soar by 119%.
Heathrow Retail Concessions Director Brian Woodhead said: ‘Congratulations to the World Duty Free team for their innovative Chinese New Year promotion, which proved a phenomenal success with passengers.'
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