BA cut beef from economy menu
10.05.08
British Airways has taken beef off of its economy class menu this summer in an attempt to appeal to a more international passenger base, the Times reports. It says that the airline ditched the national dish in favour of what it calls a lighter, healthier option.
A spokesman for the airline told The Times: ‘We were looking for something with broad appeal. Research trends have shown us that fish pie is very popular in supermarkets so we decided to go with that and chicken and tarragon for the summer.'
‘We can only serve two options and beef and pork obviously have religious restrictions,’ the spokesman added. BA's second-biggest long-haul market, after transatlantic routes, is to India.
Although beef will not be served in what some passengers term ‘cattle class,’ it will be served in business and first class cabins, the newspaper adds.
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