BA reveals ‘inspiration’ website
05.05.08
British Airways has joined forces with Microsoft to develop a media rich research and booking tool for its website. The project is based on Microsoft Silverlight rich media technology and aims to move the website away from traditional web selling by providing customers with detailed tourist information, pictures, video and other graphics. easyJet launched a similar addition to its website recently.
BA's ‘Inspire Me’ tool 'tries to get behind people’s emotions when they come to the site looking for a holiday by breaking it down into what they want to do in destination, what their perfect night out is, what they like to eat and what style of place they want to stay in,' the airline said. The website also provides consumers with everything they need such as weather and currency information, maps and user generated content to push them towards making a booking. It is expected to go live later this year.
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