BA / Virgin price fixing compensation ads
04.07.08
British Airways and Virgin Atlantic are being forced to launch an advertising campaign this weekend to tell customers how to claim compensation after the airlines were found guilty of price fixing and agreed a class action settlement.
The campaign comes after law firm Cohen Milstein, which is acting on behalf of both individual and business consumers, won approval from a US Federal Court forcing the airlines to finance the campaign and alert customers to their rights to claim.
The ads will launch in the national press, Sunday broadcasts, key travel trade press and online travel sites, international business media and regional offerings. It will highlight that from July 14, claims forms will be sent to customers whose contact details are held by BA and Virgin and those that have already registered online.
The campaign will run for two weeks and will target 5.6m passengers who bought tickets from the airlines between 11 August 2004 and 23 March 2006. Ads will also appear in the airlines' in-flight magazines, High Life and Seatback.
Affected travellers can claim between £1 and £11.50 for each long-haul ticket that was purchased in the UK or the US. More than 1000 businesses and 100,000 individuals have already registered for compensation. Passengers have until 31 December 2012 to claim.
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