BA appoints affiliate marketing agencies
03.05.08
British Airways has appointed TradeDoubler and LinkShare as its affiliate partners as it looks to expand its affiliate marketing efforts. Both with work in partnership with Agency.com, BA's digital media planning and buying agency, which has handled its affiliate marketing projects for the last two years.
The airline will work with TradeDoubler on an exclusive basis across Europe and Africa, with the account being shared with LinkShare in the UK. LinkShare will manage the account across the US, South America and Asia Pacific regions.
Eve Ireland, BA online partnerships manager, said: ‘Affiliate marketing is a fundamental part of our online strategy. When looking at potential partners, our objective was to identify a company that could help us maximise channel efficiencies and drive innovation from both a technical and a strategic perspective.’
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