BAA talks to retailers about new Heathrow terminal
03.02.12
Retailers including Harrods, Hamleys and Hugo Boss attended the launch of the tender process for the retail space at Heathrow's new Terminal 2 last week, Retail Week reports. All contracts for the 134,550 sq ft of retail space are expected to be signed this year, ahead of opening in 2014.
The new terminal will have 52 retail units to 'make the most of location-based marketing alongside mobile and social commerce'. BAA retail concessions director Muriel Zingraff-Shariff also urged retailers to think of airport shopping as a multi channel shopping experience where consumers could use the airport as a collection point or have purchases delivered to their homes.
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