Walsh: BA facing ‘fight for survival’
02.06.09
British Airways is facing a ‘fight for survival,’ its chief executive said. Willie Walsh wrote in the airline's staff newspaper: ‘It's critical that we all recognise that the diagnosis for our airline is now critical.’
He said the crisis facing the aviation industry ‘has never been more serious. There has been a significant shift in consumer attitude, with people wanting more and paying less. And things are getting worse. We haven't yet reached the bottom and everything points towards a protracted downturn.'
Walsh said some areas of the business had made progress on pay and productivity negotiations but elsewhere change ‘has been slow.’ He has set a deadline of June 30 to complete talks with unions.
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