BAA plans Gatwick 'debrand'
26.05.09
BAA is in discussions with branding agencies about the implementation of a complete 'debrand' of Gatwick Airport ahead of its future sale, Marketing reports. It is reported to be consulting experts about removing the BAA identity from the airport's on-site branding, and creating a suitable replacement.
The project is being led by BAA's marketing and insight director, Nick Adderley, who is also working on the imminent launch of a fresh consumer brand for Heathrow Airport. At the same time, BAA is reported to be carrying out a major review of its roster of marketing agencies. Until recently, the airport operator had worked with more than 100 advertising and branding agencies; it now plans to whittle this down to fewer than 20.
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