Green ‘passport’ scheme launched
16.03.08
A Green Passport campaign launched at the Berlin Tourism Fair last week aims to shrink the environmental footprint of holiday travellers, according to the United Nations Environmental Programme (UNEP). The goal of the Internet-based campaign is to raise tourists' awareness of their ability to contribute to sustainable development by making responsible holiday choices.
UNEP Executive Director Achim Steiner said: ‘Packing a Green Passport along with airline tickets, the swimming costume and the sun lotion means tourists no longer need to leave their green credentials at home but can make them part of the holiday of a lifetime.'
Among many tips on the Green Passport website, the campaign encourages tourists to choose responsible service providers, reduce the consumption of energy in transit or in hotels, and buy locally made, environmentally-friendly souvenirs. It adds that tourists can make holidays carbon neutral as possible by reducing energy consumption, searching for sustainable mobility and accommodation options and offsetting the inevitable carbon cost of trips.
The French Ministry of Ecology, Sustainable Development and Spatial Planning, and the Brazilian Ministries of Environment and Tourism co-sponsored the campaign launch. The website, developed in English, Portuguese and French, together with additional communication tools, is available for dissemination among other partners in the tourism community.
To find out more about the Green Passport click on the link or visit www.unep.fr/greenpassport/
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