Virgin highlights Gatwick Airport lounge with GMTV sponsorship
12.04.08
Virgin Holidays is sponsoring a GMTV competition that offers viewers the chance to be a TV presenter for the day, called 'Sofa Factor', to promote its Gatwick V Room, a dedicated airport lounge for Virgin Holidays passengers.
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The sponsorship is supported by 10-second TV ads and an online campaign. The sponsorship ads carry the strap line 'You'll be surprised what you'll find in the new Virgin Holidays V Room at Gatwick. Sponsors of Sofa Factor, ' and the online element of the campaign includes a micro site, which features a leader board.
Viewers will be asked to send in video auditions. Selected entrants will then be asked to attend regional auditions, the winners of which will advance to the final five-week Sofa Factor competition. The overall winner will present from the GMTV couch as well as from a trip to Las Vegas.
The Gatwick V Room opens on June 1 for passengers travelling with Virgin to Florida, the Caribbean and Las Vegas.
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