Gatwick plans ‘London airport of choice’ PR push
09.05.11
Gatwick Airport has awarded PR company The Red Consultancy a major new brief as it looks to challenge Heathrow's status as London's leading airport. The airport has reportedly appointed Red on a three-year basis for a six-figure sum following a competitive pitch process.
The agency's key task will be help it communicate its objective to be 'London's airport of choice' for travellers whose journey begins or ends in London and south east England. Gatwick Airport head of media relations Sarah Baranowski said: 'The agency is being brought in to show what the new airport [referring to the £1bn upgrade currently underway] will mean to passengers, to communicate the investment story and other benefits.'
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