Thomas Cook complaint against easyJet ad rejected
06.01.12
A complaint against easyJet by Thomas Cook has been rejected by the Advertising Standards Authority (ASA). The holiday company complained that easyJet Holidays' adverts, which appeared online and in the press, made unfair comparisons between the two company's package holiday prices.
Thomas Cook complained that some of the holidays listed in the advert were packages for which it was an agent, not its holidays. It also pointed out that its holidays include a rep, which easyJet's do not, that the rooms varied with different operators, and it challenged easyJet's statement that it offered ‘complete holiday flexibility’.
Although the ASA rejected Thomas Cook's complaints, it upheld a complaint from a member of the public on the same ad. They had challenged whether easyJet offered 100,000 rooms and fully-protected holidays. The ASA said that easyJet offered fewer than 100,000 hotels and, although it had taken out public protection insurance against its own insolvency, the term ‘fully protected’ implied a greater level of protection.
The ASA ordered easyJet not to repeat the phrase ‘choice of 100,000 hotels’ and to be more specific about what level of insurance cover was included.
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