Virgin launch global advertising campaign
02.10.10
Virgin Atlantic has launched its first global television advertising campaign, in a bid to strengthen the airline's ‘it’ factor. The £6 million campaign, which is also being shown in cinemas and launches this weekend, features air stewardesses voguing the in-flight safety campaign, and pole dancing on giant forks, to the tune of Muse's Feeling Good.
The 90-second commercial features the strap-line ‘Your airline's either got it or it hasn't’. Among US cities which will show the advert will be New York, Washington, Boston, San Francisco and Los Angeles.
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