RBS launch Scottish airport adverts
07.08.11
Royal Bank of Scotland is launching a new brand image campaign at Scotland's airports with the aim of rekindling its roots in local communities, the Scotland on Sunday reports. A series posters and hoardings were installed at Edinburgh Airport last week. Similar images will follow at Glasgow and Aberdeen airports.
RBS spokesman Andrew Wilson told the newspaper: ‘We wanted to renew the group's brand presence at the airports in a way that recognised our role in the fabric of society and our deep roots here. We we hope all travellers feel they enhance the welcome home and the welcome here.’
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