Flybe ad banned
29.11.07
The Advertising Standards Authority (ASA), the UK advertising watchdog, has ruled that an ad by budget airline Flybe earlier this year was misleading. It said that the ad made three erroneous claims about the level of train fares rises past and present, as well as claiming that Flybe was cheaper than rail.
Following a complaint by Lord Faulkner of Worcester, the ASA investigated and has ruled that Flybe's three claims breached the code. In its ruling the ASA says: 'We told Flybe to ensure they made the basis of their claims clear in future and that they held evidence to support their claims before their ads were published. We advised them to seek guidance from the CAP Copy Advice team for their future advertising.'
Chris Austin, Director of Public Policy said, 'The Flybe advertisement was a' cheap shot' and has been confirmed as misleading by the ASA. It is a clear demonstration that one of rail's competitors has misled passengers and the wider public on rail pricing.'
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