Flightmapping pulls Flybe ads
21.03.07
Flightmapping, the UK flights route map website, has pulled all of regional low-cost airline Flybe's adverts and booking links from its website until further notice. The website says that the decision was taken after the airline said its annual affiliate marketing budget had run out.
Flightmapping director, James Avery, said Flybe's decision to cut its affiliate campaigns was unacceptable, adding: 'It costs them virtually nothing to advertise through affiliates, and at just 1%, Flybe's commission rate is one of the lowest in the business. How on earth can the airline have used up its budget?'
'Learn to respect your affiliates, and they will continue to reward you with bookings at a considerably lower cost (up to 75% lower) than all of your other marketing channels.'
Avery apologised to Flightmapping users for any inconvenience caused, adding: 'We are the only website that provides independent and unbiased listings about all flights from all UK airports, but in order for us to continue being able to offer this unique service we rely on cooperation from the airlines.'
'Flybe has not played ball, and we find this particularly disappointing considering our tremendous respect for them as an airline. We hope our stance acts as a wake up call.'
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