Birmingham Airport plan website revamp
17.10.09
Birmingham Airport has appointed 3Sixty to help it to 'maximise the monetisation of its website' while also ensuring it communicates with airlines and tour operators alongside consumers. The Bristol-based digital agency will begin working on the website immediately and will launch a new style site for Spring 2010.
The agency aims to encourage new airlines and tour operators to establish routes from Birmingham Airport through a targeted digital marketing approach. The agency will also attempt to increase the proportion of travellers living within a one hour catchment area, who fly from Birmingham Airport. Currently 40% of local travellers use the airport with the remainder leaving the region for airports in London or Manchester.
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