ASM to help Birmingham Airport with route development
12.08.09
Birmingham Airport has awarded ASM, a global aviation route development company, a two year contract to provide advice and support to the Airport’s Market Development function, including market research, campaign management and support for the creation of a new route development strategy.
Paul Kehoe, Birmingham Airport’s CEO said: ‘ASM will work with our in-house team to target new global markets and show potential clients that Birmingham is a great opportunity in the UK to develop airline operations and exploit the vast market available in the Midlands.'
'With just 36% of our catchment currently using Birmingham Airport for air travel, we need to attract new airlines and claw traffic back to Birmingham. With ASM’s help and expertise we will do this and be better placed to meet our goal of handling 18 million passengers by the year 2020.’
ASM will also help support the airport during the annual World Routes forum in Beijing in September, which brings the world’s airlines and airports together to create new business opportunities.
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