College ‘welcome course’ for Birmingham Airport
09.03.08
Solihull College has organised a 'Welcome International' course for staff at Birmingham Airport. The aim of the course was to show the staff how to provide a world-class welcome for its visitors.
The first one-day course was delivered to airport staff in January, in partnership with Solihull College. The aim was to instill a good understanding of how to provide an exceptional welcome to visitors from key international markets. The programme covered effective communication, identifying cultural expectations and tips on providing a first-rate service to customers.
Jayne Howle, the airport's training and development manager, said: ‘The ability to understand and communicate with our customers is essential to effective business. The Welcome International course provides cultural awareness and useful phrases in different languages. It also puts the learning into context with business needs.’
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